Section 170IAC1-3-4. Material benefit defined

   Material Benefit. Advertising expenditures which "produce a material benefit" are, without limitation because of enumeration:

(A) advertising limited exclusively to demonstration of means for ratepayers to eliminate energy waste;

(B) advertising conveying safety information in the direct use of energy or equipment using such energy;

(C) demonstration of methods by which ratepayers may reduce their costs and those of the serving public utility;

(D) advertising explaining the use, cost, applicability or availability of new or existing telecommunicating equipment and other public utility services where energy consumption would either be reduced or not materially increased;

(E) advertising means or desirability of decreasing consumption, particularly during shortage and peak periods;

(F) furnishing factual and objective data programs in educational institutions on the subject of energy or communications technology;

(G) advertising concerning excavation near the location of underground transmission or distribution lines; and

(H) legal advertising required by statute or notices to ratepayers required by statute, rule or order of the commission.

(Indiana Utility Regulatory Commission; No. 34132: Advertising Expenditures by Utilities Rule 4; filed Dec 29, 1975, 1:35 pm: Rules and Regs. 1976, p. 392; readopted filed Jul 11, 2001, 4:30 p.m.: 24 IR 4233; readopted filed Apr 24, 2007, 8:21 a.m.: 20070509-IR-170070147RFA; readopted filed Aug 2, 2013, 2:16 p.m.: 20130828-IR-170130227RFA)