Section 905IAC1-38-4. Media advertising; restricted terms and claims

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   (a) Primary sources of supply, wholesalers, or salesmen of alcoholic beverages, or the agents or representatives thereof, may advertise in such media as provided by law alcoholic beverages by brand name.

  (b) Retailers and dealers of alcoholic beverages, or the agents or representatives thereof, may advertise in such media as provided by law alcoholic beverages by price and brand name and the place where they may be obtained.

  (c) No such advertising shall contain offers of financial awards as inducements to purchase alcoholic beverages.

  (d) All advertising shall conform to the brand name or logo on the label upon the actual container of the alcoholic beverages so advertised. (Alcohol and Tobacco Commission; 905 IAC 1-38-4; filed Jul 12, 1994, 3:30 p.m.: 17 IR 2886; readopted filed Oct 4, 2001, 3:15 p.m.: 25 IR 941; readopted filed Sep 18, 2007, 3:42 p.m.: 20071010-IR-905070191RFA; readopted filed Oct 29, 2013, 3:39 p.m.: 20131127-IR-905130360RFA)

                    
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