Section 846IAC1-3-2. Code of professional conduct

   (a) Chiropractors practicing in Indiana shall conduct their practice of chiropractic in accordance with the standards set out in IC 25-10 and this title.

  (b) No person holding a license to practice chiropractic shall conduct such practice under any name other than his or her own unless practicing as an employee of a clinic, center, or institution.

  (c) To designate that they are licensed to practice chiropractic in Indiana, all licensees practicing chiropractic in Indiana shall use, in conjunction with their names, the words "chiropractic", "chiropractor", or the abbreviation "D.C." alone or in connection with other words, on all signs, letterheads, business cards, or similar items of identification, advertising, and solicitation of any kind. Provided, however, chiropractors may not use any words which would mislead the public into believing they are licensed in Indiana to practice any other licensed occupation or profession for which they do not hold an Indiana license.

  (d) Any identification using the word "clinic", "center", "corporation", or terms of similar import that is solely concerned with the practice of chiropractic, shall also designate that it is a chiropractic facility. Any licensee practicing in a multiple professional health care facility shall prominently display in the facility the fact that he or she is engaged in the practice of chiropractic.

  (e) Every licensee practicing in Indiana shall publicly and prominently display the license issued him or her by the board or a photostatic copy thereof in all offices, clinics, corporations, centers, and/or similar places of business wherein he or she is practicing.

  (f) In the conduct of practice, no person holding a license to practice chiropractic shall engage in advertising or soliciting for patronage that which is not in the public interest. Advertising or soliciting not in the public interest shall include advertising that:

(1) is false, fraudulent, deceptive, or misleading;

(2) represents intimidation or undue pressure; or

(3) makes claims of professional superiority over fellow practitioners or over another health science which cannot be substantiated.

  (g) It shall be considered unprofessional or unethical conduct and grounds for discipline if any licensee:

(1) obtains a fee by fraud or deceit;

(2) discloses, without authorization, any information about a patient revealed or discovered during the course of treatment, except as required by law;

(3) engages in advertising or soliciting which, on its face or as applied, can reasonably be construed as deceiving the public; or

(4) knowingly aids, assists, procures, or advises an unlicensed person to practice contrary to IC 25-10-1 or this title.

  (h) A chiropractor has a duty and responsibility to his or her patients and to the chiropractic profession to promptly release a patient's records to any other chiropractor or any other health discipline practitioner designated by the patient upon written request of the patient.

  (i) A practitioner may advertise his or her professional services in order to advise the public of the existence and scope of the services he or she offers, so long as the advertisement is dignified and confines itself to the existence of the practice and/or the field of practice of the practitioner.

  (j) For the purposes of IC 25-1-9-6.5 and this rule, advertisements include the use of television, newspaper, radio, billboards, yellow pages, seminars, handbills, mailings, or other similar advertisements to the public. (Board of Chiropractic Examiners; 846 IAC 1-3-2; filed Jul 28, 1983, 9:03 a.m.: 6 IR 1741; filed Dec 28, 1990, 5:00 p.m.: 14 IR 1068; readopted filed Jul 10, 2001, 2:55 p.m.: 24 IR 4236; readopted filed Oct 4, 2007, 3:34 p.m.: 20071031-IR-846070057RFA; readopted filed Nov 25, 2013, 9:18 a.m.: 20131225-IR-846130274RFA)