Section 760IAC1-18-16. Introductory, initial or special offers

   INTRODUCTORY, INITIAL OR SPECIAL OFFERS. (a) An advertisement shall not state or imply that a particular policy or combination of policies is an introductory, initial or special offer and that the applicant will receive advantages by accepting the offer, unless such is the fact. If an enrollment date by which one must accept an introductory, initial or special offer is provided, such offer shall not be repeated for six (6) months.

  (b) No insurer may use a mail order solicitation form that requires the recipient to refuse the policy by signing said form and returning it to the insurer.

  Interpretation of Section B 13 [this section]

  This Section prohibits any statements or implication to the effect that only a specific number of policies will be sold or that a time is fixed for the discontinuance of the sale of the particular policy advertised because of special advantages available in the policy, unless such is the fact.

  This Section prohibits any statements or implication in the same advertising media to the effect that only a specific number of policies will be sold, or that a time is fixed for the discontinuance of the sale of the particular policy advertised because of special advantages available in the policy, or that an individual will receive special advantages by enrolling within an open enrollment period or by a deadline date, unless such is the fact.

  An applicant should be able to determine from the advertising the cost of his insurance. If the insurer charges an initial premium that differs from the renewal premium on the same mode, both the initial and renewal premium must be shown in the advertisement together with any increase in rate or reduction in coverage because of age. (Department of Insurance; Reg 19,Sec B13; filed May 9, 1972, 4:15 pm: Rules and Regs. 1973, p. 422; readopted filed Sep 14, 2001, 12:22 p.m.: 25 IR 531; readopted filed Nov 27, 2007, 4:01 p.m.: 20071226-IR-760070717RFA; readopted filed Nov 26, 2013, 3:43 p.m.: 20131225-IR-760130479RFA)