Section 355IAC6-2-10. Descriptive terms

   (a) The following are requirements for calorie terms:

(1) "Light" requirements are as follows:

(A) A dog food product that bears on its label the terms "light", "lite", "low calorie", or words of similar designation shall:

(i) contain no more than three thousand one hundred (3,100) kcal ME/kg for products containing less than twenty percent (20%) moisture, no more than two thousand five hundred (2,500) kcal ME/kg for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than nine hundred (900) kcal ME/kg for products containing sixty-five percent (65%) or more moisture;

(ii) include on the label a calorie content statement:

(AA) in accordance with the format provided in section 9 of this rule; and

(BB) that states no more than three thousand one hundred (3,100) kcal ME/kg for products containing less than twenty percent (20%) moisture, no more than two thousand five hundred (2,500) kcal ME/kg for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than nine hundred (900) kcal ME/kg for products containing sixty-five percent (65%) or more moisture; and

(iii) include on the label feeding directions that reflect a reduction in calorie intake consistent with the intended use.

(B) A cat food product that bears on its label the terms "light", "lite", "low calorie", or words of similar designation shall:

(i) contain no more than three thousand two hundred fifty (3,250) kcal ME/kg for products containing less than twenty percent (20%) moisture, no more than two thousand six hundred fifty (2,650) kcal ME/kg for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than nine hundred fifty (950) kcal ME/kg for products containing sixty-five percent (65%) or more moisture; and

(ii) include on the label a calorie content statement:

(AA) in accordance with the format provided in section 9 of this rule; and

(BB) that states no more than three thousand two hundred fifty (3,250) kcal ME/kg for products containing less than twenty percent (20%) moisture, no more than two thousand six hundred fifty (2,650) kcal ME/kg for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than nine hundred fifty (950) kcal ME/kg for products containing sixty-five percent (65%) or more moisture; and

(iii) include on the label feeding directions which reflect a reduction in calorie intake consistent with the intended use.

(2) "Less" or "reduced calories" requirements are as follows:

(A) A dog or cat food product that bears on its label a claim of "less calories", "reduced calories", or words of similar designation, shall include the following on the label:

(i) The name of the product of comparison and the percentage of calorie reduction (expressed on an equal weight basis) explicitly stated and juxtaposed with the largest or most prominent use of the claim on each panel of the label where the term appears.

(ii) The comparative statement printed in type of the same color and style and at least half the type size used in the claim.

(iii) A calorie content statement in accordance with the format provided in section 9 of this rule.

(iv) Feeding directions that reflect a reduction in calories compared to feeding directions for the product of comparison.

(B) A comparison between products in different categories of moisture content, that is, less than twenty percent (20%), twenty percent (20%) or more but less than sixty-five percent (65%), sixty-five percent (65%) or more, is misleading.

  (b) The following are requirements for fat terms:

(1) "Lean" requirements are as follows:

(A) A dog food product that bears on its label the terms "lean", "low fat", or words of similar designation shall:

(i) contain no more than nine percent (9%) crude fat for products containing less than twenty percent (20%) moisture, no more than seven percent (7%) crude fat for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than four percent (4%) crude fat for products containing sixty-five percent (65%) or more moisture; and

(ii) include on the product label in the guaranteed analysis a maximum crude fat guarantee:

(AA) immediately following the minimum crude fat guarantee in addition to the mandatory guaranteed analysis information as specified in section 4(a)(1) of this rule; and

(BB) that is no more than nine percent (9%) crude fat for products containing less than twenty percent (20%) moisture, no more than seven percent (7%) crude fat for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than four percent (4%) crude fat for products containing sixty-five percent (65%) or more moisture.

(B) A cat food product that bears on its label the terms "lean", "low fat", or words of similar designation shall:

(i) contain a maximum percentage of crude fat which is no more than ten percent (10%) crude fat for products containing less than twenty percent (20%) moisture, no more than eight percent (8%) crude fat for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than five percent (5%) crude fat for products containing sixty-five percent (65%) or more moisture; and

(ii) include on the product label in the guaranteed analysis a maximum crude fat guarantee:

(AA) immediately following the minimum crude fat guarantee in addition to the mandatory guaranteed analysis information as specified in section 4(a)(1) of this rule; and

(BB) that is no more than ten percent (10%) crude fat for products containing less than twenty percent (20%) moisture, no more than eight percent (8%) crude fat for products containing twenty percent (20%) or more but less than sixty-five percent (65%) moisture, and no more than five percent (5%) crude fat for products containing sixty-five percent (65%) or more moisture.

(2) "Less" or "reduced fat" requirements for a dog or cat food product that bears on its label a claim of "less fat", "reduced fat", or words of similar designation, shall include the following on the label:

(A) The name of the product of comparison and the percentage of fat reduction (expressed on an equal weight basis) explicitly stated and juxtaposed with the largest or most prominent use of the claim on each panel of the label on where the term appears.

(B) The comparative statement printed in type of the same color and style and at least half the type size used in the claim.

(C) A maximum crude fat guarantee in the guaranteed analysis immediately following the minimum crude fat guarantee in addition to the mandatory guaranteed analysis information as specified in section 4(a)(1) of this rule.

  (c) A comparison on the label between products in different categories of moisture content, that is, less than twenty percent (20%), twenty percent (20%) or more but less than sixty-five percent (65%), sixty-five percent (65%) or more, is misleading. (State Chemist of the State of Indiana; 355 IAC 6-2-10; filed Apr 4, 2002, 9:26 a.m.: 25 IR 2460; readopted filed Nov 12, 2008, 11:24 a.m.: 20081203-IR-355080677RFA; readopted filed Oct 17, 2014, 9:27 a.m.: 20141112-IR-355140344RFA)